Reiterating the importance of SEO is unnecessary; however, we do need to mull over when to incorporate SEO. A critical mistake most website owners make is leaving SEO for the last stage of website development. It could lead you in serious trouble from having to redesign the entire architecture of the website, website migration, to rethink the whole business model.
In this blog post, we will address three key areas that require your attention before website development – some essential strategic questions, technical areas that can help avoid the need for migrating website in the future, and design areas to help prevent the redesigning of the website architecture. We also suggest using a coming soon or under construction plugin that will help you in those times when the full site isn’t ready yet.
Answer Some Strategic Questions before Building the Website
How do we communicate the Value Proposition of the Business?
After identifying the ‘value proposition,’ you will bring to the customers. The next step is determining how you would communicate it over the internet.
Are there terms – keywords – that describe the service you are offering or the problem of the customers you will resolve. If the searches for your value proposition are less, you can focus the online attention of your brand in solving the problems of the customers.
Competitiveness of the keywords is also a factor. As your website is new, you might not be able to compete for the high competition keywords. In such a case, you should focus on low competition keywords and long-tail keywords. It will help you rank on the first page of Google or other search engines even with the new website.
Do we understand the customer segment of our business?
Customer segmentation is essential in developing website architecture and identifying the stages the customers go through before completing your goal. It would help if you asked yourself questions such as:
- What is the market size? If the customers for your ‘value propositions’ is shrinking or growing? Google Trends is a useful tool; it tells you the growing or shirking trend of a keyword for a period.
- How does the target audience behave online and offline? What are the touch points apart from your website?
- What are the customer’s key personas?
Who are Our Competitors?
Competitor analysis is an essential technique of SEO that allows you to derive critical insights about the business. It can also help you with the website architecture, outreach, and user experience. First, you need to identify who are your search competitor, your business competitors, and the cross-industry competitors.
Some of the great tools for competitor analysis are Ahrefs – for competitor link analysis, SEMrush – for keyword analysis, and other software, such as Open Site Explorer, and Majestic SEO.
Using the tools, you should analyze the competition for the below parameters:
- Size and performance of the competitors
- The uniqueness of each competition
- The strength of their brand
- Their link profile.
Technical Areas to Consider before Building the Website that can Help you Avoid Future Rebuild or Migration
HTTP or HTTPS
Both HTTP and HTTPS are protocols that transfer data between the web browser and the web server. Http and https are similar with one differentiating factor – data is encrypted and scrambled before transmission in https. This makes https highly secure and must for websites. Google provides SEO boot to websites with https. However, implementing https after building the entire site can be tricky and dangerous.
If your website is slow to load, Google will rank it lower, not to mention if the site does not load within a few seconds, the user will abandon your website. It will increase the bounce rate and further harm the website’s SEO. Site speed should be kept in mind while developing the website.
Conical versions of the URLs
Google or any other search engine identifies a website based on the URL. Each page of the site should have only one URL, or the same content will compete against each other.
Language and locations
If you are going to target different countries with the different versions of the website, you have to decide if the site will be multi-lingual, multi-regional, or both before you start developing the website. Having country-level domains for every country you target can be highly beneficial for SEO.
A flexible website that supports easy editing
You would want the website to be easy to edit that can be transformed according to the recommendations obtained from Google Trends.
Design Aspects of the Website to Consider for Avoiding Post Development Redesigning
Architecture and internal linking
It would help if you kept a simple, flat site architecture, which allows the search engine and people to find the content easily. Wherever necessary, interlink the related pages of the website to help the search engine and people discover the associated pages. Internal linking of pages is essential for SEO.
Structured data and machine readability
Create pages based on the type of content you will be using on your website. If you would be using long-format content, whitepapers, or video content? Map the type of content and the functionality that you require.
Google with its mobile-first approach is moving away from desktop-based sites to mobile and other portable devices. While designing the site, you should ensure that your website is responsive – meaning the design and the content can adjust according to the device of the user with full functionality.
As a business owner in Brisbane looking to develop the new website for your business, you will want to keep these points in mind before proceeding with the development. It will save you the unnecessary cost and help your website grow with few unannounced hiccups and best SEO Brisbane practices.