If you have an online business, you must be aware of the struggle to enhance your SEO. Where most of us are familiar with online SEO, offline SEO remains a mystery.
We put so much efforts to boost our Google ranking, but we often neglect one of the major factors, the traditional methods. TV ads, billboards, and printing weren’t witless strategies. These used to work because they were centered on forming connections. They gave the customers the impression that you are genuinely interested in their needs and wish to fulfill them. These ancient techniques were much more personal and struck the right chord.
A study has shown how offline marketing can up your SEO game. The statistics below show the number of people who rely on these sources while making an online purchase:
- TV Ads: 44%
- Word of Mouth: 41%
- Magazine/Newspaper Ads: 35%
- Radio: 23%
- Billboard: 13%
Offline advertising triggers online marketing and they need to work together for marketing success. The most common example is shopping. 71% of the customers prefer purchasing a product online after having seen it physically. Likewise, 78% of the people searched for the product online before buying it at the store.
All birds are a popular brand of runners and loungers which started out online and received a great response, which led to the introduction of physical stores.
Some of the strongest aspects of offline marketing are:
Brochures and Flyers
SEO PowerSuite claims to use flyers and brochures at event marketing. Brochures can be a game changer. They bring the brands alive. Flyers can be made more impactful by including discounts, offers and other great deals. Research suggests magazine ads drive about 30% of readers to websites as they make them look more authentic. But there is only so much space on a flyer. You need to be clear and concise, highlighting all the important details in a way which is appealing to the masses.
52% of the people feel more inclined towards a brand which they have tried before. Including unique freebies and other tangible merchandise can help spread more awareness.
A strong brand logo and web address which is readable, easy to remember and interpret can be an effective approach.
Swapping of business cards is an age-old tradition which will never go out of trend. It is easily shareable and easy to carry which makes it very convenient. Never leave the backside of your business card empty, you might lose potential customers. Always include important details on the back which are likely to gain more associates and partners.
Offline marketing is an investment and has found to boost your online performance by 40%. The only thing you need to keep in mind while investing offline is it is harder to implement. It works on targets based on demographics on who is viewing your ad.
The Panda Algorithm
In this new algorithm, Google takes brand searches into consideration while ranking a website. Backlinks are no longer the only way to step up your game. In fact, brand searches have come out to be a more reliable way of assessing a website as a lot of the links turn out to be spam these days. So having quality backlinks and a good number of brand searches can make ranking a lot easier.
In spite of all of this, the fact that offline promotions are very expensive is undeniable and can be done within a stipulated budget only. Printing and billboards for the target audience can be costly. Here are a few ways to gain visibility:
Being a part of physical events can build huge credibility and help you grow your social network. You can organize or sponsor events where the targeted audience possesses similar interests and is willing to listen to you. Face to face connections are way more personal and go a long way as people get to know the face behind the logo and brand. This gears them more to see what you have to offer.
This digital form of communication can deliver unparalleled reach and is a very customized approach which can enhance your brand’s presence to a great degree.
This is the most personal approach and targets people individually. Always be considerate of others’ time and never make a call without a purpose. This trick can get you more paying customers and sometimes also leads to collaborations with potential marketing partners.
It is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. These could be interactive videos or product recreations. These are very effective and give abundant leverage.
According to a report, over 30 million online users in India watch online videos in a month, representing 72% of the total online population. Airing the commercial on television and posting it to popular online video sites such as YouTube, would drive viewership and brand engagement.
• 47% of companies now focus on using their offline marketing to boost online traffic and engagement
• 68% of companies are using their online marketing to drive brand loyalty – a goal of offline marketing
• 65% of companies use online marketing activities in order to encourage offline engagement Offline branding continues to dominate online marketing. Proper awareness of these traditions can bring about a digital transformation.