The internet has made the world a very small place. Knowing what is going on around the world is now, just on your fingertips. Your ability to access news, entertainment, information, education and almost anything on the internet has made life very convenient and hassle-free.
One of the most enticing things the internet has to offer is videos. Be it a product review, personal experiences, tutorials, entertainment, news, compilations, music, or anything else. You will definitely get a video on the internet for most of your search queries.
People are slowly shifting their interest towards videos and it already is at a very dominant position on the internet. Studies have revealed that more and more people are now taking on to Social Media reviews from television ads. Social Media platforms are on the highway to cash in from this trend by offering curated content to every human in the digital platform.
If you have a business or an internet venture which you intend to expand worldwide, live streaming is one of the most interactive ways to find your greatest fans, loyalists and even customers. Though there is no denying the fact that the process is time taking and your efforts will have to be consistent, exciting and experimental and you will have to be patient to get your desired results.
Before you start your own live streaming, there are some tricks, guidelines, do’s and don’ts that you will have to master so that you don’t disqualify right at the starting line. In this article, I will speak about some of the key ingredients that will catapult your live streaming and a business venture to new heights in the digital world.
To do it or to not do it
Before you jump into the conclusion of walking on the live streaming path, it is advised to sit back and ponder over how live streaming is going to boost your business or product. There are many ways to interact with users using live streaming, but you will have to decide if it’s the right fit for your business or not.
Why Should you Live Stream?
Before jumping into a live broadcast, one thing you should be confident about is the purpose of the live video. Is the live stream a medium to reach out to the masses, grow your user base and increase your mailing list, generate potential leads and prospective customers or users, promote your product and improve sales?
The ‘why’ behind your live stream is the most important key to achieve the desired outcome. To make it work, you will have to first zero in on what are you going to show. Even if you have not made a script for the topic, there is sure to be some interesting and important aspects which you want to put to the forefront.
Making notes of the important points is one of the easiest and effective ways to get started. It will give you a clear picture of what you want to show to your audience.
What Kind Of Videos To Make?
Before you start your live stream, you will have to find a method of presentation that hits the bulls-eye with the audience. You will have to understand the type of streaming that will fit your objective. The following can give you an idea if your videos will work for you.
- You can conduct a live Q&A session with your viewers, where the questions can be answered life or in the comments sections. This is a very engrossing way to reach out to your target audience, build brand value, provide clarity of the business, product or service that you are offering.
- Tutorial videos to educate about your business is another attractive way to bring in users and customers to your live stream and eventually to your business or product. For a new product launch, instructional and review streams are a great way to generate leads.
- Interview live streams are another excellent way to present your business to the masses. Talking to the host about your product, service or business or randomly interviewing your customers is an engaging way to promote your product, gather feedback data and then analyze on enhancements for a better user or customer satisfaction.
- Panel Discussions in also a very efficient and interactive streaming method to talk about your business. Viewers on your live stream get a hands-on tutorial in an interesting way.
- Give your fans a behind-the-scenes look at your business. Your audience wants to see something they normally couldn’t access. Use your live streaming event to invite them to a brainstorming session and help create a new product.
Defining the type of broadcast also helps the audience by giving them a hint on what to expect. This also ensures engagement at their end to the maximum amount of information from the live session.
4. Which Is The Best Platform For Your Live Videos
The platforms for videos of all categories are on the rise. Social Media platforms such as Facebook and Twitter have their live streaming option using which you can reach out to your user base.
But then, among so many platforms which will suit your business, the most is the key. Looking at the 2 of the most popular platforms Facebook and Periscope (in partnership with Twitter). Facebook gives you to reach out to your users with just one click. It is easy and quick and the data received on your live post helps you design your future live sessions.
However, Facebook is not just a video streaming app. Your users will keep receiving notifications almost every second and this might be one of the major distractions diverting your users mid-session.
Periscope is a dedicated video streaming app which can be used to concentrate on your followers with your live session. But the user base of Facebook outmatches that of Periscope by a large margin.
5. Lights Camera and Action
Like any other show worth watching, your live streaming events should be complete with rigid production values. The lighting sound and backdrop is a very important aspect when it comes to making the session presentable.
Make sure the host of the event (if it is not you) is well-informed about the desired outcome. The words presented should be authentic and be relatable with the viewers.
6. Tip For The Host
Public speaking is an art and mastering it is a tough task. People have numerous fears when they stand in front of a crowd who is specifically present to hear what you have to say.
If you have someone within your organization or you are acquainted with someone with experience in the field, it is a boon. However, if you wish to take the onus on your shoulders then you better start practicing.
7. Graphical Presentation
A live stream can do without these in the beginning. But then if your presentation is long then there is a possibility that too much talking can bore your viewers. Infographics and banners are a nice way to keep the viewers’ eye moving.
Graphical presentation at the beginning or end or a banner presentation if the event time frame demands a break is an excellent way to promote your business or product with a unique touch of your personality.
8. User Engagement
Involving your users is a trick that is gaining popularity in the business houses. The reason is that any sort of information received from actual users of your business or product is one of the most efficient and recommended ways to bring progressive changes in the future.
Before the start of the session, you should be aware of how your viewers can contribute to your brand and you should ask for that participation from your viewers. Sharing your videos, being a recipient of the latest updates via emails etc., is an effort by your users that works as a catalyst in propelling your reach to a wider population.
“If you want people to know about it, then you will have to talk about it.”
So don’t simply drop a live stream video in the social media platform.
Before the live stream date, create anticipation or a mystic aura. Keep your users in suspense with tiny teasers of what is about to come. Send email blasts so that the users can mark the date and time to tune in to your live stream.
The other trending outreach trick is the hashtag. Creating a hashtag for the subject of your live stream and spreading the news is another effective way to gather the audience for the actual event.
10. Engagement and Excitement
The purpose of your live stream is to showcase your brand, product, business, etc. to your loyalists. What good is it if the people don’t get a clear understanding of what you have to offer?
To settle the dust, the best thing to do is interact with your active viewers. Allow them to ask questions, which can be responded in the comments section or maybe you can answer it live. It is a marvelous means to show a personal connection. Polls, questions & answers, open chat are some of the most favorable methods to communicate with your users.
What keeps the engagement exciting? The simple logic of craving. So don’t go out there and serve all the info on the plate. Also, do not bore your viewers by holding back useful content for longer durations.
11. The End is not an End
All things must come to an end, but not in the digital media. Even though the live stream is over, its uses are not. You can post the live stream in your social media pages and expand the reach.
First timers will get a view of what you have to offer thus gradually increasing your customer base. You can also post the stream in your blog and answer the questions you might have missed during the live stream in your blog. If the follow up is pitched perfectly, then the chances of turning passive users in action are relatively higher.
The live stream was the first stage of your overall effort on the business, product, service that you want to promote. The intricacies start after that. Review the performance of the video. A lot of aspects such as viewer engagement, your timing and preparedness, information delivery frequency and quality will help you better prepare yourself for your next stream.
Various measures of the engagement such as,
- Average viewing time of users
- Highest viewer duration
- Viewer actions such as likes, comments, and shares
- Total views
- First-time viewers
- An average view time frame
All these factors can be analyzed and the conclusions drawn from the user behavior can always be helpful.
Few statistics boldly state the live streaming is the happening thing right now. To deliver your content to the masses, it has proved to more efficient and productive than your old television advertisements. The medium is powerful and the results will be fruitful only if your efforts are relentless and strategically planned. If you are a newcomer in the streaming field, do not take it as a marketing strategy but more of a commitment to the overall growth of your business.