Content creation is the key to your target audiences’ heart. Whether you are looking to sell digital cameras or raise awareness for a charity, creating captivating content for your blog is an absolute necessity for engaging your demographic. Yet, where do you begin?
Blogging veterans and newbies alike ask this question at the beginning of every planning session. If your niche is well-developed, you may have some common themes you can fall back on. For instance, if you are a travel blogger you can always offer your travelers more tips on luggage or vacation spots. However, if you are looking to expand within your niche or try something that you have never tried before, generating new content can be tricky.
How do you know what your readers will want to engage with? Content creation is a trial and error business. Oftentimes you do not know what your audience will respond to until you have written it. However, there are some tricks to accurately predicting what your audience will likely be interested in. When you are stuck for ideas, ask yourself the following questions.
What am I learning right now?
Captivating content is relatable. Every riveting novel has at its center in a genuine human struggle that the protagonist is trying to overcome. When an author is real with themselves and is real with their audiences about the difficulties of this struggle, audiences are moved and lives are changed. So when you are stuck for an idea, write about the things in life that you are thinking about. While your content needs to stay within your niche—if you are a real estate, blogger do not start branding yourself as a psychological expert—find a way to tie your personal insight into what you are writing.
What does my audience need?
Another great way to create captivating content is to keep the audience in mind. What does your audience need in order to more effectively engage with your brand? The whole point of content creation is to convert readers into buyers via calls to action. However, converting consumers is a tricky balance. You want to present yourself as an authoritative brand who genuinely wants to educate the public, but you also want the public to be converted to your product or service.
How is this done? Successful bloggers do not just write what their audience needs to drive traffic to their site but recognizes what questions the audience is asking specifically that their product can address. From there they create content about their product which specifically targets those questions in a relatable, storytelling format. This can be through traditional blog content however some companies have found it to be very lucrative to create live stream content in tandem with their blog content. Oftentimes live stream content is linked in the blog itself and posted with the blog link on social media sites.
How often do I want to post?
Lastly, when creating your blogging plan you need to determine how often you want to post. New bloggers often make the mistake that quantity equals quality. This is false. There are several successful blogs which only post every other week. However, there are blogs that post three times a week and are wildly successful. The key to determining how frequently you should post is based on how in depth you wish to educate your audience and knowing how often you can produce quality content.
In your planning sessions, you need to brainstorm your ideas and combine the ones which are related. You can combine ideas into blog categories—like travel or food—or simply combine entire posts—like 10 tips for dealing with morning sickness and the history of essential oils and nausea. Finding related topics and combining them will help you to create rich content which is not watered down. Once you brainstorm your ideas and know how you wish to combine them, you can then create an accurate depiction of what your posting schedule should look like. Another thing to consider when creating a posting schedule are the tools involved.
Organization is essential. Using a hub like Office 365 is ideal for organizing all of your content in one easy cloud-based system. Additionally, downloading social media tools like Hootsuite are great for scheduling your blog posts and ensuring that they all launch on time. This way you are able to create a queue of posts in case you have a bit of writer’s block or just want to take a day off.
Overall, creating captivating content boils down to asking three questions: what am I learning, what does my audience need to learn, and how frequently can I give them this knowledge? Honestly answering these three questions will help you deliver quality content every time.