By 2020, Mark Zuckerberg projects that the Facebook newsfeed will be composed of primarily video content. While currently businesses use Facebook as a place to leverage their blog content, this will quickly become a thing of the past. When it comes to social media marketing, staying on top of modern trends is paramount for success in business strategy. This includes creating relevant content for both the media platform and the audience you intend to reach. This comes through careful research and consistent implementation of marketing strategies to ensure that the best practices are being upheld. Following the steps below is a great start to streamlining your social media marketing strategy.
1. Learn what your audience cares about.
Knowing your audience is the first step to reaching them. Marketing to a group of seniors on Snapchat is probably not as lucrative as doing so on Facebook. Why? You need to know where your market hangs out. Seniors care more about staying connected with their families, and since Facebook has become an online address book, this is where you’ll find them. However, using an app like Traackr is an excellent way to research specific lists of influencers and their demographic qualifications. This will help you streamline the process of learning what your target audience on your specific social media platform cares about. Traackr will categorize interests, locations, and other personal preferences to make your marketing a much easier task once you’ve found your target audience.
2. Find relevant content and content ideas.
Content brainstorming is crucial for creating an innovative advertisement campaign. Staying up to date on pop culture references is an excellent way to connect with a younger audience while staying on top of economic statistics is going to help you connect with business owners. Knowing what your clients are looking for and where to look for the answers is key to supplying your demographic with the products and services they need. To find what content consumers are searching, simply go on forums like Quora or use Moz’s Fresh Web Explorer to discover keywords and questions. These questions can be used to inspire relevant content creation.
3. Have a content creation process.
Taking the data you’ve gathered from your research, you then need to be able to generate original engaging content to connect with your audience. This can be anything from creating infographics to sharing YouTube videos, but this content must provide your audience with the answers to their questions. Some companies like to include calls to action within this content, while others use it for the purpose of gaining email lists. Whatever your purpose in creating this content, you need to have a consistent content creation process in place. One tool you can use to help organize your content creation process is OneDrive. OneDrive allows you to back your information up onto a cloud system. Not only will your data be safe in the event of a computer crash, but you will also be able to share and collaborate with other users within your system.
4. Post multiple times a day.
Every channel of social media has a different schedule of active hours. Some social channels are used by teenagers, so posting on Snapchat is better to do after school hours. Pinterest is one of those sites where you need to post 10-20 pins a day in order to be effective. Doing some research into your chosen social media’s best posting windows is a good way to ensure the ultimate amount of traffic from your content. However, posting 2-5 times a day on each of your chosen channels is your best bet for receiving the most traffic. Something to keep in mind though is that your content needs to be original from site to site. This can be complicated to track and stay on top of. However, using social media scheduling tools can help.
5. Schedule your posts.
Scheduling posts ahead of time is critical for ensuring that they get out to the media on time. This will keep a consistent presence for your consumers to relate to. Using programs like Kapost will help you manage the complexities of your campaign. You can track the demographics you are trying to reach, and track the posting process through your centralized calendar. This will allow you to organize your content and stay on top of content creation. Then using a tool like Hootsuite will help you schedule your posts so they will post on a regular time set.
All in all, streamlining your social media process isn’t very difficult. It simply requires a few minor adjustments in your business scheduling and content creation process. Ultimately, using these easy to implement tools will help you organize your content and optimize your use of it on a day to day basis, offering your consumers and your employees consistency in their daily interaction with your brand