Since graphic design is one of the first things people notice about your brand, you should put a lot of effort into making your brand stand out visually. Only a detailed plan can help you get a fresh and memorable design, and the foundation for creating a visually striking brand includes the following seven key objectives.
Start with an emotion
Before you do anything else, you should think about your goals and decide what kind of emotions you want to evoke through your graphic design. Finding the right emotion is important because it determines the further development, so take as much time as you need to get this step right.
Don’t be afraid to give up on your first idea – it’s impossible to get it right at once. In the development phase, it’s important to be creative and let your thoughts guide you to an original and advanced solution. Once you know which emotion you want to spark in your target audience, it’s time to move on to the next step.
You should choose the most appropriate color scheme based on your brand message and the emotion you are trying to evoke.
For example, if you are trying to establish a brand related to serious topics and gain a lot of trust from visitors, you should choose some shades of dark blue and gray. If you are trying to draw the attention of the visitor and create a sense of urgency, you should choose bright colors such as red or yellow. If the content is subtle and peaceful, you should choose a pastel color pattern.
Since the logo is something which will become the primary symbol of your brand – something that will make you recognizable – you need to think hard about the direction you want to go in. You probably aren’t skilled enough to create your own logo design, so you should hire the best available graphic designer.
A skilled graphic designer will follow your instructions and create the best solution based on the brief you provide. Since no one can guarantee you that the first designer you find can create exactly what you need, the best solution would be to open a design contest and get several different entries to choose from.
A font that fits well
One of the main rules related to graphic design is that you shouldn’t mix more than two fonts, no matter what you are doing! With that in mind, you can choose the most suitable fonts based on the emotion you are trying to evoke and, of course, in combination with the previously created logo.
Layouts and templates
You should choose the most transparent and easy-to-use templates and layouts that work well with the type of site you want to create. In the beginning, you should determine how you want the content to be presented. After you choose the templates and layouts, try to use the same templates on each page. That way, you’ll make it easy for visitors to navigate your website, which will dramatically improve the user experience.
Remember that in the world of graphic design less is more (with the minimalist design trend, that’s the essence of the school of design) which further means that you should choose the simpler templates to satisfy your visitors’ desire to skim through content and find what they need in a couple of clicks.
Photography that fits your style
Graphic design is all about balance, which means that you should choose the images that fit your style. Since you’ve already focused on a particular emotion, color pattern, logo, fonts, and layout, the photos need to match the aesthetic you’ve established! (this is really important to bear in mind when choosing photos)
Consistency across all channels
If you are thinking about an omnichannel presence, that’s already a plus, but that’s not enough to successfully run a business. Your goal should be to become recognized by the visitors and clients, and the only way to get people to notice and remember you are to use the same design on each platform and channel. Simply put, you should try to avoid confusing the visitors and stay consistent.
The road to a visually striking brand is long and difficult and most of the time painful, but if you take it one step at a time and follow these tips, you’ll get there sooner than you think – I promise.