If you are reading this post, I am sure you are researching for your upcoming logo design. That’s a great move. Because unlike many others, you are not just writing down your business name in a fancy font for the final result. You surely know how significant the logo is for your business.
One of the most important factors to consider about your Logo is to make it as unique and meaningful as possible. It should have the potential to convince your customers of the value and quality that your business can add to their lives.
After all, it is the visual representation of your business and not just an image. In the long run, your logo will be the face through which people will recognize your business. Just like you recognize so many big names just by their logo.
For example, when I say Apple or Facebook or Nike, you can instantly visualize the symbols like (I am assuming) you are doing right now. The same can happen to your business as well. Your logo does not need to be something very complicated or fancy to make an impression in people’s minds.
Just make sure it is unique and powerful enough to be effectively memorable and considerable distinct. But choosing the perfect one is not that easy. So here we are to tell you some quick tips on how to choose a Logo for great results.
How To Choose Your Logo
1. Know Exactly What You Want
The first step towards creating the perfect logo is to know what exactly you want your logo to be like. So put a little time aside to reflect on the idea. Do some research and find out what can best represent your brand.
Look up for inspiration and read the success stories of other popular logos. This will help you know where to start from and what factors to consider in the process.
2. Try Out The Double Entendre Style
The Double Entendre Logo designs can never fail if done with proper research. In such a logo, you actually have two designs in one single image. So when people look at it, they can have two different interpretations in the same design.
It is very likely that people might have a different understanding of the logo in the first glance. But with the second they might infer something completely different. Although it may need some deep thought to understand the logo, you can totally rock it because of how unique it can be.
Check out how beautiful the logo in the image appears to be. Perfectly justifying the brand with the two images blending into a brilliant one.
3. Colors Make A Difference
The color of your logo is not just to make it visually appealing. There is much more than that about the colors. Every color has its own meaning. Thus, each has a different effect on people’s psychology.
For example, if you have a grocery business, the ideal colors in your logo should be green, red, orange or yellow. All of these colors represent vibrancy, which also symbolizes ripe, fresh and colorful items against brown or anything dull which shows dead and decayed products.
4. Know Your Best Typography
The next thing to consider while designing your logo is the font. You can consider the logo typography as the visual language for your brand. Just like the color, your font to has a subtle effect on people’s psychology. So do you research and find out which typography will suit your business type the best.
For example, if you use large, bold and big letters in your logo, it might mean that your brand has something to do with anything that’s loud and alarming. Such fonts look good in a Rock band, a pub or a disc.
Look at the image below. The font automatically sends you the impression that the brand has something to do with kids. So choose your font in according to the message you intend to send to your clients.
5. Consider The Symmetry
A good logo is a combination of a lot of factors. One of these is the symmetry and proportion of the design. It is one of the key aspects to keep in mind. Because by taking the proportion and symmetry into account you can make sure that your design looks balanced and with appears consistent with the curves and arcs.
6. Customize Your Logo
People love customized logos. By creating a customized logo you have the flexibility to be more expressive about your ideas. It offers the possibility of emotionally connecting to your clients in a constructive way.
7. Shrink And Expand
Once you are done creating a rough image of your logo, try shrinking and expanding it. Sometimes your logo might not appear as attractive in a shrunken size as it does in its normal size. Similarly, an expanded version of the same might appear distorted. So it’s important that you check it in different sizes.
Design Ideas Currently In Trend
Here are a few logo design ideas that are currently in trend. You can use them for inspiration while creating your own.
Overlapping is the ‘in thing’ these days. Whether its a big name like PayPal or a smaller one, you will see so many businesses using this style. It is a great way of creating some depth to your logo. Besides, it adds an interesting effect to the design. However, too much overlapping can spoil things for you. So know exactly how much of it is to be done.
2. Trick the Eye
The market is also uncovering logos that play with visual tricks. And trust me the results are amazing. People are loving it for how interesting and intricate it can be.
According to Shelby Jorday, it is a cool way to disrupt what is considered acceptable in logo designs. So if you are one of those who want to go beyond the rules to create something extraordinary, just go for it.
3. Go Minimal
It is not always important to come up with a complicated design. Sometimes a simple and minimal design can be a lot more memorable and distinct than you think. But coming up with a great logo with minimal use of color, font and other elements can be the trickiest part. You got to be smart enough to work on such a logo.
4. New Age Geometry
Geometric art has been part of architecture and monuments since time immemorable. It is the perfect way to depict a structure in its best mathematical precision. Now geometric designs have taken over logo designs as well. This is probably a preferred style because of how prominent it can make the texture of your logo.
Top 3 Free Logo Creator
To create a good logo design you need a lot of hard work, research, imagination, knowledge about customer psychology, creative skills and a lot more. But not all of us are blessed with such talent. So who else can be your savior than a professional logo designer when you are not a multi-talent person like me.
But going to a designer might be just as expensive as the amount of hard work he/she will put into creating your logo. Worried already? We have a solution for you to help you save your money. Why not use a logo creator instead?
We have a few amazing logo creators that can help you come up with a fantastic idea within minutes. And that too for completely free of cost.
Let’s have a look at some of them. They are easy to use and offers great results.
This free site can get you a logo in seconds. Just visit the site, type your business name, write down the tagline and hit the next button.
You can now tell a little more about your business like the niche, and about your work. It will ask you to choose the logotype and offer you options to choose from. Pick the one you like best and go live.
This is another site that you might want to check out. Just like the above site, here to you will be asked your business type, logo style, color scheme, symbols etc that you prefer in your logo. It will then offer several designs for you. You can choose the one you like the best.
Free Logo Design is a similar website that offers you multiple logo options to choose from. This is based on the information you provide them with your business.
Using a free logo design website can be the easiest way to style your design. Unless you want a customized version these websites are good to go. You can try out different designs in all of these websites unless you get the one you think fits best for your business.
Your logo talks a lot about your business. So do not rush to create it just for the sake of having one.