Are you looking to PSD to WordPress developer to get a new website? Then you have made a good decision as the platform is ideal for acquiring a productive interface with high visibility. However, you must know about some useful tools to monitor competition.
This is essential to identify new ideas for improving your strategy. In fact, studying top-ranked interfaces in the domain is the best way to formulate a winning strategy. There are a variety of solutions that help in studying different aspects which can help improve the visibility of an interface. Let’s take a look at some useful online tools that can help in tracking rival websites.
This is one of the most well-known tools that is used for tracking keywords. The service crawls the whole web to find references for a specific term and notifies the user through email. You will have to choose the keywords along with the sources that you want to track. The sources can be web pages, blogs news items, videos, or any other such element. You can also limit the scope of the service to a particular geographical location. This is an effective tool to check how many times a rival brand name is mentioned online.
Social media has become an effective medium for promoting a business. Every organization invests in creating a presence on various networks to build user engagement. Social engagement help in building a brand image and indirectly affect the visibility of the related website. Social Mention monitors more than 80 networks and provides information about you guessed it- social mentions. Entering a keyword or a rival brand and will present you with the frequency of the mentions. Subscribers can set an RSS feed for a keyword and receive updates.
A powerful tool provided by the Google Ads service, the Keyword Planner can be used for effective competitor analysis. You can enter a rival’s URLs to see the kind of keywords being used and their performance. The service is used by a majority of website owners to find new keywords or assess the effectiveness of terms being used by them. Coming from the house of the search engine market leader, its data is considered to be accurate. Business owners regularly use this product’s bid estimation feature to plan their PPC marketing strategy.
Amazon, the world’s largest e-commerce platform has created a comprehensive solution called Alexa. It is, in fact, a set of tools for keyword planning, competitor analysis, and site audits. It can help give valuable insight into rival websites’ performance. Its Competitor Keyword Matrix feature helps uncover keywords on which competitors are getting high search volumes. You can also run an SEO keywords comparison of 10 interfaces to assess your performance. The tool is also useful in discovering new terms that are being deployed in searches. You can take Alexa’s help to conduct a comparative analysis of your interface with the domain leaders. This will be useful in identifying the tactics that need to be employed for improving your performance.
The next entry on our list of online tools to monitor competition is BuiltWith. It is an innovative service which helps identify the technologies used in the creation of a website. You only have to enter a URL to get the complete technological profile of that interface. This tool is useful in understanding the kind of technology that went into the creation of a rival interface. You can use it to know the kind of analytics, hosting, and e-commerce solutions your competitors have employed. This information can then be used to improve the quality of your own website.
SEMRush is another hugely popular service with a range of useful competitor analysis features. Subscribers of the tool can use it to gain insight into rivals PPC marketing strategies, budgets, and keywords. They can also study the display adverts deployed by leaders in their segment. The tool analyzes kind of content used in the commercials and the type of ads used for attracting customers. It also uncovers new publishers entering a domain and helps users be prepared to face the competition. One of the most helpful features of the product is the side by side domain comparison. You can instantly see how your interface is performing against a rival on key metrics.
SimilarWeb can be used to find out about a rival’s analytics and online marketing tactics. The service allows subscribers to discover new trends and understand customer behavior. Evaluating the top-ranked competitors of your domain will give an insight into their SEO and content strategies. Moreover, the tool also helps in identifying the best display and PPC marketing tactics deployed in a domain. The product provides valuable assistance in understanding a buyer’s journey and improve your sales performance.
Building a website is just the first step and using tools to monitor competition and discover new strategies and opportunities is essential for improving the interface. Whether you convert a site to WordPress or get a new website, you can enhance the new interface’s performance by choosing any service from the list presented in this article.