Blogging isn’t hard, even if you are a beginner. You just need to know where to start, what you need to succeed and to be persistent.
A mistake many beginners make is to think that blogging is all about putting words on a webpage, promoting it to influencers, and sitting back for a surge of traffic. Contrary to that, you have to possess a handful of skills, learn the blogging basics, and keep doing ‘til you succeed.
Aside from being able to write clear, engaging content, you also have to know how to network and build relationships, have sufficient motivation and self-discipline, and be able to use WordPress efficiently. Yes, you need to understand how to maneuver your way around a CMS like WordPress because free platforms like Blogspot won’t cut it if you want to succeed as a blogger. There are thousands of others vying for the same thing as you, so you need something to stand out.
Get the basics right
Once you figure out the necessary skills you need to succeed as a blogger, you now have to get your beginners blogging basics right. One of the basic fundamentals of blogging that most beginners overlook is SEO. It’s okay to overlook this at the beginning of your career, especially if you are looking for instant traffic.
As you progress, though, social media platforms, especially Pinterest, will be your fort, as they allow you to reap the result of your effort quickly compared to SEO (search engine optimization). But once you get your feet off the ground, you should edify your base with SEO best practices because they can reward you with free, targeted traffic that’s proven to convert better than social media traffic.
But you can’t succeed with SEO without showing search engines you are an expert on the topic you are blogging about. If you get them to trust you, especially Google, then they can open a flood gate of traffic to your site. This has happened to countless bloggers, who started from a humble beginning and are now enjoying hundreds of thousands of organic visits because search engines like Google trust them.
Put the effort in
One thing that stands out in each case of these successful bloggers is they invested heavily in their content marketing at the beginning. So, if you want to see success, be ready to put substantial effort into writing. And the fastest way of getting Google to love you is to post long-form content that resonates with your readers and the search engine spiders.
Yes, short-form content can work too but that’s if your blog has already drummed up a lot of authority and is well-trusted by search engines. As a beginner, you don’t have this luxury so you need long, well-researched, and well-written content; content that’s chocked full of facts, stats, original data, and accurate claims. An offshoot benefit is that many people are going to be willing to link to you as a source, further solidifying your brand.
Knowing the basics of blogging requires a small time investment compared to the benefits it can bring over time. If you’re unsure of where to turn, the below infographic, created by Start Blogging Online, is an excellent resource to consult:
Courtesy of StartBloggingOnline.com